Rod became an independent business and strategy consultant following a career with the U.S. Postal Service leading marketing projects, programs and functional groups at its Washington DC Headquarters. Known as a marketing innovator inside USPS and to many postal industry professionals outside USPS, Rod was at the center of producing and executing strategy for numerous new business/product development initiatives and advertising and promotion campaigns.
The following is a sampling of Rod’s experience.
- Provides support to Creative Solutions Consulting, LLC as a Facilitator for a management leadership training program for the U.S. Postal Service aimed at providing high potential managers with the necessary skills to take on positions of greater responsibility.
- Was the lead on a project to assist Kodak in responding to a USPS RFI for an online direct mail service.
- Produced the Postal Service’s first five year Retail Strategic Business Plan which recommended closing unprofitable post offices, expanding the use of contract units and significantly expanding the range of services and products offered at post offices.
- Started an Assets Development Group tasked with leveraging USPS physical and brand assets to generate new income.
- Devised and implemented a strategy to provided day certain delivery of Standard Mail.
- Created a variation on Parcel Post delivery to provide highly reliable next day delivery of local originating and destinating pieces (ultimately lead to the creation of the Parcel Select product which produces annual sales in excess of $500 million for USPS).
- Conceived and executed a sustained marketing communications program aimed at large spending advertisers to promote direct mail which contributed to five straight years of market share growth.
- Drove the creation of the Postal Service’s first integrated corporate advertising campaign (‘We Deliver’) and its first advertising campaign for Priority Mail. Both campaigns produced record sales for Express and Priority Mail.
- Provided the organizational design for and establishment of the Postal Service’s first New Product Development Group.
Rod earned a BA Communications Arts (Advertising Management Program) at Michigan State University and a Masters Management Science at Massachusetts Institute of Technology (MIT) Sloan Business School